This is really scary…
It’s supposed to be a parody, and it rings true. Is it any wonder the average reader is completely uninterested in science news. It certainly explains why it is increasingly difficult to find news reports on the latest in science efforts and achievements.
This is a news website article about a scientific paper
In the standfirst I will make a fairly obvious pun about the subject matter before posing an inane question I have no intention of really answering: is this an important scientific finding?